TOPIC ONE

START THE RIGHT BUSINESS

In our first session together we will explore your goals in establishing or growing your business. Every successful brand begins with identifying and defining your intention, whether it is a product or service, an intention paves the way for creating the architecture of your business. You will learn how to complete worksheets to cultivate your “5 Ws”: what, who, where, why, and when.

TOPIC TWO

YOUR CUSTOMER/CLIENT AVATAR

In this lesson, you will uncover who your ideal client or customer is. We will explore the ‘who’ of your business.

BONUS: Discover your customer or client avatar worksheet.

TOPIC THREE

BECOMING AN AROMATHERAPY PRACTITIONER

In this lesson, you will learn what it means to be an aromatherapy practitioner and what legalities exist (or not). We will discuss how to create a practice, the tools you will need, and how to cultivate your ideal client ‘avatar’.

BONUS: How to find your clients worksheet.

TOPIC FIVE

DEVELOPING OR SELLING A PRODUCT LINE

Interested in creating your own products? In this lesson, you will learn what tools you need to become a successful product developer. Not interested in making products but want to sell a product line? We’ll also explore how to sell a premade product line.

BONUS: How to label your products video and worksheet!

TOPIC SIX

BECOMING AN AROMATIC HYDROSOL DISTILLER

In this lesson, we will explore how to become a distiller, what training and tools you will need, and how to manifest a business selling hydrosols.

BONUS: Distillation Resources

TOPIC SEVEN

INTEGRATION & IMPLEMENTATION

In this lesson, you will be able to integrate what you have learned about yourself, your business goals, and your customers/clients. We will look at the different types of business structures and how to set pricing, so you actually make money. You will gain an understanding of the direct and indirect costs of doing business, the basics of marketing, how to use social media, when and how to advertise, and much more.

BONUS: Resources for the Aromatherapy Entrepreneur