Jirbie is a leading figure in the Philippine aromatherapy industry, known for her unwavering dedication to elevating professional standards and advocating for the ethical and sustainable use of essential oils. She currently serves as a Board Member, Media Chair, and the official Philippine Representative for the Alliance of International Aromatherapists (AIA), an esteemed global organization that promotes the highest standards of education and practice in the field of aromatherapy. In addition, she holds the distinction of being the Philippine Ambassador for the Airmid Institute, an international research organization that supports global plant conservation through education and responsible aromatherapy practices.

Jirbie is also the founder of the Alliance of the Philippine Aromatherapists (APA), a pioneering professional network that champions community-building, continuing education, and advocacy for Filipino aromatherapists. Her most notable contribution is the founding of the Aromatherapy Institute of the Philippines—the country’s first aromatherapy certification school—which continues to set the benchmark for comprehensive, evidence-based aromatherapy education in the region.

Her work goes beyond the classroom. Jirbie actively collaborates with local farmers, distillers, and micro-producers across the Philippines to research and showcase indigenous aromatic plants and locally distilled essential oils and hydrosols. She is deeply committed to supporting sustainable livelihoods and advancing the global recognition of Philippine-sourced botanicals.

As a mentor and educator, Jirbie inspires a new generation of aromatherapists by encouraging them to pursue formal training, uphold ethical standards, and engage with the rich botanical heritage of the Philippines. Her mission is to empower Filipino practitioners through education, foster global awareness of Philippine aromatics, and contribute to the growth of a more conscious and professional aromatherapy industry.